The Challenge:
2 years after launch, despite having a superior 5G product than their “Big Six” competitors, online awareness of TM’s product was languishing around 5% while the competition while the Big Six were at a combined 75%!
95% of TechM’s target audience didn’t even know that they were in the game
The Solution:
We leveraged our best-in-class capabilities to implement a content & coverage strategy we call the PPP:
Precision: granular targeting and understanding of buyers & influencers and their media consumption patterns
Proliferation: to cover all touchpoints making TM 5G ubiquitous in all stakeholder discussions
Pervasiveness: We amplified and leveraged existing TM brand assets with SEM & Analytics
The Outcome:
We amplified Tech M’s presence and share of voice on 5G awareness at 15%, a 300% increase
We also redefined the narrative by positioning TechM 5G as a thought leader
Through the support for hosting a Mega Event on 5G, we also enabled over 800 leads
The Challenge:
Harman Kardon’s Digital Services Divisions ran a high-volume content calendar to meet their SEO and inbound marketing needs. However, they were struggling to evolve a content strategy and meet content demands for key events, product launches and customer engagements.
The Solution:
For over 3 years will the eventual acquisition of Harman Kardon’s Digital Services division by Samsung, we created and executed a robust content strategy for Harman Connected Services to support them for all strategic events. The content execution spanned enablement for AR/VR Experiences, Product Launches, Key customer conversations, Events and demand generation campaigns.
The Outcome:
We delivered over 5o videos covering value propositions, product launches and customer-specific messaging.
We authored over a 100 leadership articles for events like MWC and keynote presentations for innumerable events
The Challenge:
Mercedes-Benz’s dealer management team had to spend an enormous amount of time with excel sheets in manually report on the performance, brand engagement, productivity, trainings, onboardings and exits of their dealer employees. It was extremely difficult to drive both policy and brand compliance.
The Solution:
We designed and built a first-of-its-kind custom web application for Mercedes Benz, that maximizes dealer engagement and streamlines Dealer Employee reporting. In addition to the web application, we created several help videos for easy adoption and helped Mercedes Benz land their experience notion with dealer employees through engaging content.
The Outcome:
The new system simplified and automated engagement, reporting and compliance.
The application became popular and eventually also addressed needs of other business functions such as HR and training.
The system over saved 400 person hours effort for the Dealer Network Team.
The Challenge:
As a young adtech startup out of Madrid, Seedtag was looking to overhaul its complete business model, product proposition and market position. Seedtag clearly had the expertise and thought leadership to build a world class platform to take on the contextual advertising market. What was missing was a content and SEO strategy that would allow them to capture both Share-of-Voice for contextual advertising and enable discoverability.
The Solution:
We created a tailored content marketing strategy for Seedtag. We provided thought leadership content, SEO services enabling its pivot to its new position and towards market leadership in contextual advertising. In a 2 phased engagement, the initial phase focused establishing the base with content that covered all bases vis-à-vis competition, strong on-page SEO and targeted off-page SEO. In the second phase, we migrated their website to HubSpot for greater measurability and amplified both SEO and content.
The Outcome:
In the first 6 months, Seedtag ranked on the first page for at least 2 of the identified keywords
The reposition of Seedtag as a leader in contextual advertising was corroborated by the fact that they raised a Series B investment round of USD $245M
The Challenge:
A giant in telecommunications, Vodafone employed multiple agencies for its consumer business. However, Vodafone sought a strategic content partner for marketing for the complexities of its B2B business. Creating content for B2B required an understanding of the B2B buyer journey, Vodafone’s solution and its value proposition.
The Solution:
We delivered persona-targeted thought-leadership content for Vodafone-Idea’s B2B solutions and offerings. Our process involved closely examining Vodafone’s buyer personas, researching competitive positioning and exploring thought leadership in the relevant technology areas.
The Outcome:
Our long-form content program delivered over 25 highly engaging blogs for their marketing team
The Challenge:
A Europe based Tech Advisory startup, founded by ex-CIOs of Fortune 500 companies, wanted to get off the ground quickly. They needed help in crystallizing their messaging to target groups and creating base assets to drive sales conversations. And they had just 2 months to do it all.
The Solution:
We provided a solution that accelerated the go-to-market for QAdvisors. Our startup pack consisting of website, brochures and sales presentations helped QAdvisors land their first conversations effectively in just 30 days. We leveraged our proprietary frameworks for Information Architecture, Messaging and Communications, visual web design to deliver world class assets rapidly.
The Outcome:
Even as the website was in progress, QAdvisors were able to fuel their sales conversations in the first 2 weeks of the engagement
The website for QAdvisors was widely lauded by their clientele and was delivered in just 6 weeks.
The Challenge:
HCL was looking to accelerate demand for its next generation Low-Code platform HCL Volt MX. However, they had limited success in a crowded market. With predominantly Sales-led approach HCL found it challenging to identify target audience with intent, understand their needs and land conversations was extremely difficult.
The Solution:
We conceptualized and executed a hybrid demand generation campaign with inbound/outbound processes. We tailored the buyer journey from intent to purchase with the specific content assets such as ebooks, success stories, videos and blogs. We also created highly-optimized landing pages that continue to deliver demand.
The Outcome:
We delivered over a 100 sales qualified enterprise leads in just 6 months for HCL’s Industry-Leading Volt MX low-code platform.
The Challenge:
TE Connectivity required High quality videos to market its products and services globally. The challenge they had was to find a reliable partner who would do justice to their brand and positioning.
The Solution:
We’re in the nascent stages of delivering a global multi-media strategy for an American-Swiss Technology giant. Our multi-media team has so far delivered over 5 purpose-built videos to the TE teams from Germany and Poland.
The Outcome:
We’ve delivered 5 videos in the first 2 months of engagement and are in the process of producing 5 more over the next quarter.
The Challenge:
Altoura’s state of the art mixed reality platform has had a go-to-market strategy that has evolved over the last 3 years and seen several transformations. Through their journey Altoura needed an adaptive and effective content marketing strategy, a strong inbound program and sales enablement.
The Solution:
We deliver an Integrated Content Marketing Program that positioned Altoura as an industry leader in XR Solutions for Enterprise L&D and Real Estate. Our ground-up PBG (Pilot-Baseline-Grow) program has thus far delivered leads and enabled sales conversations through the various turns that the product and go-to-market plans have taken. We’ve helped Altoura consolidate website and Inbound on HubSpot and automated reporting.
The Outcome:
We’ve delivered organically over 10K followers on LinkedIn and 500 marketing leads executed over 5 webinars
The Challenge:
Neutrinos is an exciting low-code MXDP platform. In 2018 they approached us to help formulate and execute a growth multiplier GTM strategy. With unprecedented structures of scale, we had to begin from the ground up.
The Solution:
We stitched together a comprehensive growth marketing program for a Multi-Experience Platform provider that accelerated demand gen with a high-performing inbound and outbound engine. We re-orienting the GTM to an outside-in data-driven model. Our groundwork included several components of a GTM strategy including market entry strategies, sales & marketing playbooks, creation of verticalized service offerings, enterprise segmentation, partner strategy, messaging and communications. We operationalized every arm of the strategy on-ground.
The Outcome:
The engagement culminated in a Gartner MQ listing for the MXDP, 500+ enterprise leads, 10000+ form fills, successful multi-geo expansion and 5x increase in Revenue along with a sustainable market/vertical specific value proposition development.
The Challenge:
Post-pandemic, Cyient, a $700 M Global engineering firm was keen to catch up with competitors on social media engagement. Additionally, they looked to convey their repositioning to a digital tech focus. They approached QiWorks to transform and manage their social media strategy.
The Solution:
We used our PPP (Precision, Proliferation, Pervasiveness) strategy to drive social media followership and engagement. Our well-rounded solutions included over 25 videos, 100 branding assets, nearly 30 narratives, daily comms and multichannel engagement.
The Outcome:
We organically delivered 84% increase in impressions, 60% increase in followers and 35% increase in engagement rate.
“On behalf of Tech Mahindra, I’d like to thank QiWorks for their extraordinary hard work and congratulate them on being a co-author of this fantastic journey so far. Thank you for setting up this super team, for your constant oversight and strategic inputs.”
Saurabh Sunil Pol Marketing Manager
“With your ownership and sense of belonging, we sometimes forget that QiWorks and Systemantics are two different organizations! Thanks and appreciate the partnership”
Harsha Lal CEO
“The QiWorks team has been fantastic, always available, providing strategic direction where required, bridging design & tech and delivering on-schedule. Great Job! Look forward to continuing this relationship”
C. Venkat Subramanyam Founder & Director